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The Cultural Angle is a boutique consultancy facilitating the exploration and pursuit of innovative ideas where travel and tourism are at the heart of transformative learning.






As the founding director of The Cultural Angle I am dedicated to working cooperatively and creatively with individuals and organisations and offer my expertise in:

  • Facilitation of focus group discussions and forums

  • Presentation of inspirational seminars and workshops

  • Analyses of internal and external quality customer service

  • Refinement and re-development of existing products and services

  • Representation of organizations for public relations and marketing

In all my work I draw on my extensive industry experience and academic knowledge and expertise in:

  • Social psychology of leisure, travel and tourism

  • Special interest tourism and sustainable tourism

  • Consumer behaviour and marketing

  • Intercultural and compassionate communication

  • Emotional literacy and relationship management

  • Social research and trend analysis

  • Policy planning and strategic management


Importantly it is the breadth of my life experiences that motivate and inform all my work and engagements.  As a life traveller with varied learning experiences along my journey through life, I believe we all have stories of value to share that provide human connection so important for our individual and societal health and well-being.


In our times of societal upheavals and the impact of COVID-19, I treasure the opportunities to be part of local and global communities sharing experiences, promoting critical mindfulness, creativity and innovation. I look forward to contribute to mutual aspirations of harmony and peace, and to a new travel and tourism dynamic.


Please contact me through this website or directly for further information to arrange a free initial consultation.


Dr. Birgit Trauer



Presently based in Barcelona, Spain

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